Five Reasons Why You Should Work with Yelp Advertising Partners

What is Yelp?

Yelp was founded in 2004 in San Fransisco, California and is a widely recognized online business directory. Yelp connects people with great local businesses. With trusted local business information, photos and review content, Yelp provides a one-stop local platform for consumers to discover, connect and transact with local businesses of all sizes by making it easy to request a quote, join a waitlist or make a reservation, and make an appointment or purchase. Studies show that over 80% of Yelp Users make a purchase or book an appointment with a business they found on the site within a week. With millions of users in the United States relying on Yelp daily to make purchasing decisions, having a strong presence on the platform is crucial for business success. A well-optimized Yelp page can significantly enhance visibility, credibility, and customer engagement.

What are Yelp Advertising Partners?

Yelp Advertising Partners are third-party marketing agencies certified as experts by Yelp in the companies best strategies and practices. These agencies help small businesses maximize their presence on Yelp, ensuring they effectively target local audiences and attract new customers. By leveraging a Yelp Advertising Partner, businesses gain access to exclusive tools, professional expertise, and advanced campaign management strategies that go beyond what a self-service campaign can offer.​​

Why Choose Yelp Advertising Partners Over a Self-Service Campaign?

While business owners can manage their own Yelp advertising through a self-service approach, working with a Yelp Advertising Partner provides numerous advantages.

Here are five key reasons why partnering with a Yelp-certified agency is the best choice:

1. Save Business Owners Valuable Time Optimizing Their Yelp Page

Managing a Yelp page is time-consuming, and especially for business owners juggling multiple responsibilities, there are usually more pressing operations matters and marketing gets pushed to the side. With a Yelp Advertising Partner you ensure that your Yelp listing is fully optimized to stand out from the competition right away. From selecting the best images and crafting compelling business descriptions to managing customer review responses and enhancing keyword performance, partners take the guesswork out of Yelp. This ensures that your business is putting it's best foot forward to attract and convert potential customers.

2. Exclusive Discounts & Promotions

One of the major advantages of working with a Yelp Advertising Partner is access to exclusive discounts and promotions. These include bundled pricing, free upgrades, and ad credits that are not available to self-service users. By partnering with a Yelp-certified agency, business owners can maximize their advertising budget and gain additional value from their marketing investment.

3. Maximizing Yelp's Potential with Advanced Tracking & Reporting

Yelp Advertising Partners utilize data-driven, tailored analyses to measure the metrics that matter most to your business. By tracking and analyzing key performance indicators and annual trends, they develop strategies that maximize return on investment. These insights help refine marketing efforts, ensuring that businesses are making the most of Yelp’s advertising opportunities.

4. Special Access to Products & Features

Beyond standard advertising options, Yelp Advertising Partners have access to advanced campaign optimization tools that enhance engagement and tracking. These tools include video hosting, UTM tracking, API integrations, and other premium features designed to improve campaign performance. Leveraging these tools enables businesses to connect more effectively with Yelp users and drive better results.

5. Professional Campaign Management and Support from Trained Experts

Yelp Advertising Partners provide strategic, ROI-driven campaign management built to meet the unique objectives of your business. Campaigns are monitored and reviewed weekly to ensure optimal performance. If any issues arise, a dedicated support team is available, eliminating the need for business owners to deal directly with Yelp. This ensures seamless campaign execution and continuous optimization.

In conclusion, if you have a business that meets any of the following criteria, then Yelp is one of the best places to advertise online:​

• Operate a Local Brick & Mortar

  • Business to Consumer (Restaurant, Clothing Stores, Furniture Stores)​

  • Business to Business (Auto Parts Suppliers, Marble & Stone Slabs)

  • Event Venues (Weddings, Corporate Events, Bar Mitzvahs)

• Home Service Business (General Contractors, Plumbers, Roofers)

• Professional Services (Legal, Accounting, Financial Advising)

• Medical Practices & Spa's

• Automotive Shops

• Your Competition is Advertising on Yelp

Avoid Yelp if your business is:

• E-Commerce Business (Apparel, Electronics, Home Goods)

• Virtual Only (Online Trainer, Language Classes, Telehealth)

Choosing a Yelp Advertising Partner over a self-service campaign is a strategic move that offers numerous benefits, from professional campaign management and exclusive promotions to advanced tracking and dedicated support. Regardless of your feelings about Yelp, if you want to optimize your efforts and achieve better results, partnering with a Yelp Agency Certified Expert is the way to go.

With over 20 years of combined experience working as Yelp Representatives, selling & managing campaigns, Ten-Cow Media is the most knowledgeable Yelp Advertising Partner in the industry. We know the ins and outs of Yelp’s platform better than anyone including many of their own service experts, allowing us to optimize your Yelp presence, drive results, and maximize your return on investment. From exclusive discounts to expert campaign management and cutting edge tools, we provide everything your business needs to thrive on Yelp.

On top of your typical Partner Benefits, we offer premium services to our clients including:​​

• 24/7 Support from a Dedicated Rep

• Exclusive Yelp Trainings

• Fees Baked Into Ad Budget

  • Promotions & Discounts on Yelp to Offset Management Fees

• Flexibility with No-Term Contracts​​

  • Zero Cancellation Fees

If you're looking to grow your business on Yelp, Partner with Ten-Cow Media today and let us handle your listing so you can focus on what you do best—running your business.